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1st Money brand book

Hello ... welcome to 1st Money!

Nice of you to stop by...

We hope you enjoy this short collection of tips on how to present the 1st Money brand.


 

1     Colors

1st Money loves color. Where possible stick to the middle row below (the row with the dark borders).

Lighter and darker shades are fine too.

1st Money isn't too fond of pure black, so try to avoid it wherever possible (dark shades of gray make a nice alternative).

See the full size version

red90
rgb(61,4,0)
#3D0400
pnk90
rgb(50,0,17)
#320011
pur90
rgb(39,0,45)
#27002D
pud90
rgb(18,2,48)
#120230
ind90
rgb(3,10,47)
#030A2F
blu90
rgb(0,30,56)
#001E38
bll90
rgb(0,35,50)
#002332
cyn90
rgb(0,36,40)
#002428
tal90
rgb(0,30,28)
#001E1C
grn90
rgb(8,42,8)
#082A08
grl90
rgb(29,50,5)
#1D3205
lim90
rgb(50,56,0)
#323800
yel90
rgb(61,54,0)
#3D3600
amb90
rgb(50,38,0)
#322600
oge90
rgb(50,30,0)
#321E00
ogd90
rgb(56,14,0)
#380E00
bwn90
rgb(29,14,11)
#1D0E0B
grb90
rgb(15,24,29)
#0F181D
gry90
rgb(23,22,22)
#171616

red80
rgb(122,8,0)
#7A0800
pnk80
rgb(107,0,36)
#6B0024
pur80
rgb(74,0,86)
#4A0056
pud80
rgb(37,8,87)
#250857
ind80
rgb(12,22,84)
#0C1654
blu80
rgb(0,61,112)
#003D70
bll80
rgb(0,70,102)
#004666
cyn80
rgb(0,77,86)
#004D56
tal80
rgb(0,61,56)
#003D38
grn80
rgb(19,82,20)
#135214
grl80
rgb(56,91,15)
#385B0F
lim80
rgb(99,109,3)
#636D03
yel80
rgb(126,114,0)
#7E7200
amb80
rgb(107,81,0)
#6B5100
oge80
rgb(102,60,0)
#663C00
ogd80
rgb(117,27,0)
#751B00
bwn80
rgb(54,30,22)
#361E16
grb80
rgb(34,52,62)
#22343E
gry80
rgb(47,44,44)
#2F2C2C

red70
rgb(167,21,10)
#A7150A
pnk70
rgb(158,0,53)
#9E0035
pur70
rgb(103,7,119)
#670777
pud70
rgb(56,19,123)
#38137B
ind70
rgb(24,39,123)
#18277B
blu70
rgb(0,94,168)
#005EA8
bll70
rgb(0,102,147)
#006693
cyn70
rgb(0,112,127)
#00707F
tal70
rgb(0,91,82)
#005B52
grn70
rgb(34,118,38)
#227626
grl70
rgb(85,133,30)
#55851E
lim70
rgb(139,152,15)
#8B980F
yel70
rgb(176,159,12)
#B09F0C
amb70
rgb(158,117,0)
#9E7500
oge70
rgb(153,91,0)
#995B00
ogd70
rgb(173,41,0)
#AD2900
bwn70
rgb(79,49,38)
#4F3126
grb70
rgb(53,78,89)
#354E59
gry70
rgb(75,70,67)
#4B4643

red60
rgb(210,41,29)
#D2291D
pnk60
rgb(204,9,75)
#CC094B
pur60
rgb(132,21,152)
#841598
pud60
rgb(79,36,157)
#4F249D
ind60
rgb(41,57,152)
#293998
blu60
rgb(9,124,214)
#097CD6
bll60
rgb(0,137,198)
#0089C6
cyn60
rgb(0,149,168)
#0095A8
tal60
rgb(0,122,110)
#007A6E
grn60
rgb(53,150,57)
#359639
grl60
rgb(113,168,50)
#71A832
lim60
rgb(177,191,32)
#B1BF20
yel60
rgb(222,203,32)
#DECB20
amb60
rgb(209,156,0)
#D19C00
oge60
rgb(204,121,0)
#CC7900
ogd60
rgb(224,61,10)
#E03D0A
bwn60
rgb(99,66,53)
#634235
grb60
rgb(72,102,115)
#486673
gry60
rgb(97,93,90)
#615D5A

red50
rgb(244,67,54)
#F44336
pnk50
rgb(233,30,99)
#E91E63
pur50
rgb(156,39,176)
#9C27B0
pud50
rgb(103,58,183)
#673AB7
ind50
rgb(63,81,181)
#3F51B5
blu50
rgb(33,150,243)
#2196F3
bll50
rgb(3,169,244)
#03A9F4
cyn50
rgb(0,188,212)
#00BCD4
tal50
rgb(0,150,136)
#009688
grn50
rgb(76,175,80)
#4CAF50
grl50
rgb(139,195,74)
#8BC34A
lim50
rgb(205,220,57)
#CDDC39
yel50
rgb(255,235,59)
#FFEB3B
amb50
rgb(255,193,7)
#FFC107
oge50
rgb(255,152,0)
#FF9800
ogd50
rgb(255,87,34)
#FF5722
bwn50
rgb(121,85,72)
#795548
grb50
rgb(96,125,139)
#607D8B
gry50
rgb(120,115,113)
#787371

red40
rgb(255,97,86)
#FF6156
pnk40
rgb(254,56,124)
#FE387C
pur40
rgb(183,72,202)
#B748CA
pud40
rgb(130,87,208)
#8257D0
ind40
rgb(91,108,204)
#5B6CCC
blu40
rgb(71,173,255)
#47ADFF
bll40
rgb(45,190,255)
#2DBEFF
cyn40
rgb(33,214,237)
#21D6ED
tal40
rgb(39,184,171)
#27B8AB
grn40
rgb(102,198,106)
#66C66A
grl40
rgb(162,216,99)
#A2D863
lim40
rgb(226,240,86)
#E2F056
yel40
rgb(255,238,96)
#FFEE60
amb40
rgb(255,205,56)
#FFCD38
oge40
rgb(255,172,50)
#FFAC32
ogd40
rgb(255,119,76)
#FF774C
bwn40
rgb(150,116,104)
#967468
grb40
rgb(124,151,166)
#7C97A6
gry40
rgb(147,143,142)
#938F8E

red30
rgb(255,136,127)
#FF887F
pnk30
rgb(255,107,158)
#FF6B9E
pur30
rgb(207,107,224)
#CF6BE0
pud30
rgb(158,119,227)
#9E77E3
ind30
rgb(126,141,225)
#7E8DE1
blu30
rgb(117,193,255)
#75C1FF
bll30
rgb(96,205,255)
#60CDFF
cyn30
rgb(76,234,255)
#4CEAFF
tal30
rgb(84,210,199)
#54D2C7
grn30
rgb(137,219,140)
#89DB8C
grl30
rgb(187,233,133)
#BBE985
lim30
rgb(241,253,118)
#F1FD76
yel30
rgb(255,242,137)
#FFF289
amb30
rgb(255,218,107)
#FFDA6B
oge30
rgb(255,194,101)
#FFC265
ogd30
rgb(255,154,122)
#FF9A7A
bwn30
rgb(180,150,140)
#B4968C
grb30
rgb(155,179,191)
#9BB3BF
gry30
rgb(173,169,168)
#ADA9A8

red20
rgb(255,178,173)
#FFB2AD
pnk20
rgb(255,158,191)
#FF9EBF
pur20
rgb(227,152,240)
#E398F0
pud20
rgb(190,161,241)
#BEA1F1
ind20
rgb(162,174,240)
#A2AEF0
blu20
rgb(163,213,255)
#A3D5FF
bll20
rgb(153,223,255)
#99DFFF
cyn20
rgb(137,242,255)
#89F2FF
tal20
rgb(135,231,223)
#87E7DF
grn20
rgb(172,235,174)
#ACEBAE
grl20
rgb(209,245,167)
#D1F5A7
lim20
rgb(246,255,163)
#F6FFA3
yel20
rgb(255,247,178)
#FFF7B2
amb20
rgb(255,231,158)
#FFE79E
oge20
rgb(255,213,153)
#FFD599
ogd20
rgb(255,188,168)
#FFBCA8
bwn20
rgb(207,183,174)
#CFB7AE
grb20
rgb(187,205,215)
#BBCDD7
gry20
rgb(200,197,197)
#C8C5C5

red10
rgb(255,217,214)
#FFD9D6
pnk10
rgb(255,204,221)
#FFCCDD
pur10
rgb(244,202,251)
#F4CAFB
pud10
rgb(223,207,251)
#DFCFFB
ind10
rgb(208,215,250)
#D0D7FA
blu10
rgb(209,234,255)
#D1EAFF
bll10
rgb(204,239,255)
#CCEFFF
cyn10
rgb(193,247,255)
#C1F7FF
tal10
rgb(192,246,242)
#C0F6F2
grn10
rgb(212,246,212)
#D4F6D4
grl10
rgb(233,252,211)
#E9FCD3
lim10
rgb(250,255,209)
#FAFFD1
yel10
rgb(255,250,214)
#FFFAD6
amb10
rgb(255,242,204)
#FFF2CC
oge10
rgb(255,234,204)
#FFEACC
ogd10
rgb(255,220,209)
#FFDCD1
bwn10
rgb(233,219,215)
#E9DBD7
grb10
rgb(219,228,234)
#DBE4EA
gry10
rgb(227,225,225)
#E3E1E1

red06
rgb(255,231,229)
#FFE7E5
pnk06
rgb(255,224,235)
#FFE0EB
pur06
rgb(248,221,252)
#F8DDFC
pud06
rgb(235,225,253)
#EBE1FD
ind06
rgb(225,231,253)
#E1E7FD
blu06
rgb(229,243,255)
#E5F3FF
bll06
rgb(224,245,255)
#E0F5FF
cyn06
rgb(219,250,255)
#DBFAFF
tal06
rgb(218,251,247)
#DAFBF7
grn06
rgb(228,251,228)
#E4FBE4
grl06
rgb(243,254,230)
#F3FEE6
lim06
rgb(252,255,229)
#FCFFE5
yel06
rgb(255,252,229)
#FFFCE5
amb06
rgb(255,247,224)
#FFF7E0
oge06
rgb(255,242,224)
#FFF2E0
ogd06
rgb(255,235,229)
#FFEBE5
bwn06
rgb(241,234,232)
#F1EAE8
grb06
rgb(234,241,245)
#EAF1F5
gry06
rgb(240,240,238)
#F0F0EE

red05
rgb(255,236,234)
#FFECEA
pnk05
rgb(255,229,238)
#FFE5EE
pur05
rgb(250,230,254)
#FAE6FE
pud05
rgb(238,231,253)
#EEE7FD
ind05
rgb(231,234,253)
#E7EAFD
blu05
rgb(229,244,255)
#E5F4FF
bll05
rgb(229,247,255)
#E5F7FF
cyn05
rgb(224,252,255)
#E0FCFF
tal05
rgb(222,251,249)
#DEFBF9
grn05
rgb(233,250,233)
#E9FAE9
grl05
rgb(244,254,230)
#F4FEE6
lim05
rgb(252,255,234)
#FCFFEA
yel05
rgb(255,252,234)
#FFFCEA
amb05
rgb(255,248,229)
#FFF8E5
oge05
rgb(255,244,229)
#FFF4E5
ogd05
rgb(255,240,234)
#FFF0EA
bwn05
rgb(244,236,235)
#F4ECEB
grb05
rgb(238,242,245)
#EEF2F5
gry05
rgb(243,241,241)
#F3F1F1

red04
rgb(255,240,239)
#FFF0EF
pnk04
rgb(255,234,241)
#FFEAF1
pur04
rgb(251,230,254)
#FBE6FE
pud04
rgb(240,235,254)
#F0EBFE
ind04
rgb(235,238,254)
#EBEEFE
blu04
rgb(239,247,255)
#EFF7FF
bll04
rgb(234,248,255)
#EAF8FF
cyn04
rgb(229,251,255)
#E5FBFF
tal04
rgb(231,252,251)
#E7FCFB
grn04
rgb(236,252,236)
#ECFCEC
grl04
rgb(244,255,234)
#F4FFEA
lim04
rgb(252,255,239)
#FCFFEF
yel04
rgb(255,253,239)
#FFFDEF
amb04
rgb(255,250,234)
#FFFAEA
oge04
rgb(255,246,234)
#FFF6EA
ogd04
rgb(255,243,239)
#FFF3EF
bwn04
rgb(246,240,238)
#F6F0EE
grb04
rgb(242,245,247)
#F2F5F7
gry04
rgb(245,243,243)
#F5F3F3

red03
rgb(255,245,244)
#FFF5F4
pnk03
rgb(255,239,244)
#FFEFF4
pur03
rgb(252,239,254)
#FCEFFE
pud03
rgb(244,240,254)
#F4F0FE
ind03
rgb(240,242,254)
#F0F2FE
blu03
rgb(239,247,255)
#EFF7FF
bll03
rgb(239,249,255)
#EFF9FF
cyn03
rgb(239,252,255)
#EFFCFF
tal03
rgb(236,253,251)
#ECFDFB
grn03
rgb(240,253,240)
#F0FDF0
grl03
rgb(248,255,239)
#F8FFEF
lim03
rgb(253,255,239)
#FDFFEF
yel03
rgb(255,254,244)
#FFFEF4
amb03
rgb(255,251,239)
#FFFBEF
oge03
rgb(255,248,239)
#FFF8EF
ogd03
rgb(255,243,239)
#FFF3EF
bwn03
rgb(246,242,242)
#F6F2F2
grb03
rgb(244,248,250)
#F4F8FA
gry03
rgb(247,247,247)
#F7F7F7

red02
rgb(255,246,244)
#FFF6F4
pnk02
rgb(255,244,248)
#FFF4F8
pur02
rgb(254,245,254)
#FEF5FE
pud02
rgb(246,244,255)
#F6F4FF
ind02
rgb(244,246,255)
#F4F6FF
blu02
rgb(244,249,255)
#F4F9FF
bll02
rgb(244,251,255)
#F4FBFF
cyn02
rgb(244,253,255)
#F4FDFF
tal02
rgb(240,253,253)
#F0FDFD
grn02
rgb(245,253,245)
#F5FDF5
grl02
rgb(250,255,244)
#FAFFF4
lim02
rgb(253,255,244)
#FDFFF4
yel02
rgb(255,255,249)
#FFFFF9
amb02
rgb(255,252,244)
#FFFCF4
oge02
rgb(255,250,244)
#FFFAF4
ogd02
rgb(255,247,244)
#FFF7F4
bwn02
rgb(251,249,248)
#FBF9F8
grb02
rgb(247,249,251)
#F7F9FB
gry02
rgb(249,249,249)
#F9F9F9

 

2     Dates and time

Combine "am" or "pm" with a space between the time. For "noon", and "midnight", also have a space.

For day ranges:

List the time zone at the end:

 

3     Font

1st Money is big on keeping things visual.

1st Money uses the same plain sans-serif fonts for all online and print publications.

Also, avoid bold whenever possible.


HomeH1 = Gilroy, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif 600

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

(.,:;?!$&@*) 0123456789

See code
@include font_h1(111%);
color:          rgb(var(--h1Rgb));
font-weight:    600;
font-size:      111%;
font-family:    Gilroy, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif, Open Sans, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif;
line-height:    1.12;
letter-spacing: calc(-1.11rem / 80);
word-spacing:   calc(1.11rem / 16);

H1 = Open Sans 600

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

(.,:;?!$&@*) 0123456789

See code
@include font_h1(111%);
color:          rgb(var(--h1Rgb));
font-weight:    600;
font-size:      111%;
font-family:    Open Sans, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif;
line-height:    1.12;
letter-spacing: calc(-1.11rem / 80);
word-spacing:   calc(1.11rem / 16);

H2 = Roboto 400

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

(.,:;?!$&@*) 0123456789

See code
@include font_h2(111%);
color:          rgb(var(--h2Rgb));
font-weight:    400;
font-size:      111%;
font-family:    Roboto, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif;
line-height:    1.6;
letter-spacing: calc(-1.11rem / 200);
word-spacing:   calc(1.11rem / 40);

H3 = Roboto 700

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

(.,:;?!$&@*) 0123456789

See code
@include font_h3(111%);
color:          rgb(var(--h3Rgb));
font-weight:    700;
font-size:      111%;
font-family:    Roboto, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif;
line-height:    1.6;
letter-spacing: calc(-1.11rem / 200);
word-spacing:   calc(1.11rem / 40);

P = Roboto 400

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

(.,:;?!$&@*) 0123456789

See code
font-weight:    400;
font-size:      111%;
font-family:    Roboto, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif;
line-height:    1.6;

Portal = Open Sans 400

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

(.,:;?!$&@*) 0123456789

See code
@include font_paragraphPortal(111%);
color:          rgb(var(--paragraphPortalRgb));
font-weight:    400;
font-size:      111%;
font-family:    Open Sans, Microsoft YaHei New, Microsoft Yahei, Open Sans, Arial, Helvetica, sans-serif;
line-height:    1.6;

 

4     Icons

Feel free to use any of 1st Money's extensive selection of vector icons. Most are from Google's Material Design "Outlined".

See the full size version

 

Here's two different ways to put an icon onto a page.

Example 1:

<span class="msk_iconoir_settings"></span>

Example 2:

<span class="msk_iconoir_settings red50" style="font-size: 90%; vertical-align: 0;"></span>

Example 3:

<img src="< ?=$Z->HTTPS_APPS_HOST?>/msk/versioned/msk_iconoir_settings/lgt/red50/24" style="vertical-align: 0; width: 0.9rem; height: 0.9rem;">

Example 4:

<img src="< ?=$Z->HTTPS_APPS_HOST?>/s.png" class="svg_overlay_SIGNED" style="vertical-align: 0; width: 1.5rem; height: 1.5rem;" />
 

5     Illustrations

1st Money has commissioned our own set of product illustrations. Feel free to use them in 1st Money products or promotional materials as much as you like. If adding to the illustrations library, please follow these guidelines.

 
  1. People: show lots of people.
  2. Happy: smiling, laughing, talking.
  3. Movement: walking, jumping, working.
  4. Everyday objects: letter, dog, smartphone, laptop.
  5. Engaged in what they're doing. No awkward smiling at the audience.
  6. Streamlined:
    • Keep lines and objects to a minimum.
    • Use lines for people's arms and legs (animals can have full shapes).
    • Use very standard shapes for clothing.
    • Minimal facial features (mouth only).
 
  1. Avoid straight lines.
  2. Line style:
    1. Thickness: 6pt (for all lines)
    2. Line shape: Illustrator width profile 1 (pointed oval shape).
    3. Color: pud20, rgb(190, 161, 241), #BEA1F1
  3. Add lines to indicate motion.
 
  1. Only have shadows on the ground (not on clothing or objects).
  2. Shadows: fill="#18277B" fill-opacity="0.09"
 
  1. Color: pud03, rgb(244, 240, 254), #F4F0FE
 
  1. Offset to the bottom right.
  2. Hair: pnk50, rgb(233, 30, 99), #E91E63
  3. Colors from 10% range (below):
red10
rgb(255,217,214)
#FFD9D6
pnk10
rgb(255,204,221)
#FFCCDD
pur10
rgb(244,202,251)
#F4CAFB
ind10
rgb(208,215,250)
#D0D7FA
pnk10
rgb(255,204,221)
#FFCCDD
blu10
rgb(209,234,255)
#D1EAFF

bll10
rgb(204,239,255)
#CCEFFF
cyn10
rgb(193,247,255)
#C1F7FF
tal10
rgb(192,246,242)
#C0F6F2
grn10
rgb(212,246,212)
#D4F6D4
grl10
rgb(233,252,211)
#E9FCD3
lim10
rgb(250,255,209)
#FAFFD1

yel10
rgb(255,250,214)
#FFFAD6
amb10
rgb(255,242,204)
#FFF2CC
oge10
rgb(255,234,204)
#FFEACC
ogd10
rgb(255,220,209)
#FFDCD1
bwn10
rgb(233,219,215)
#E9DBD7
grb10
rgb(219,228,234)
#DBE4EA
 
  1. Select all, then: Object > Path > Simplify
    • Set to: "95%"
  2. .svg file.
  3. Saved to: ..\Dropbox\login_images\finals\
 

Click to enlarge.

6     Logo

1st Money's logo is one of our most valuable assets. Give it the space it deserves. Invite it along to all your masterpieces. It could be the start of a beautiful friendship.

On a white or light background, use the dark square logo.


PNG   SVG   2288px x 944px PNG   SVG   1144px x 1144px


On a black or dark background, use the light square logo.


PNG   SVG   2288px x 944px PNG   SVG   1144px x 1144px


Please note:

  • Avoid Don't put the logo over a noisy background image.
  • Avoid Don't put one color on top of another.
  • Avoid Don't use black as a background (avoid if possible).
  • Avoid Don't put on an angle.
  • Avoid Don't add embellishments like shadows, embossing, etc.
 

7     Positioning statement

1st Money's "Positioning statement":


For every person in every job
who wants more time for what really matters,
1st Money is the only payroll and HR
that gives you truly effortless admin.
Unlike Xero, Sage, QuickBooks, and all the others,
1st Money's unlimited FREE pricing means
now everyone's welcome to use every feature.




Learn more about Positioning statements.

 

8     Punctuation

 

If there are words on both sides of the ellipsis, add a space on both sides. Otherwise, no space is needed. Don't put a 4th dot at the end of sentences.

  • Good "Well, you know ... it's kind of complicated..."
  • Good "...I guess that's all."
  • Avoid "No, no way...Not at all." (have a space either side of the ellipsis)
  • Avoid "Nah, that's not right...." (no 4th dot needed)
  • Avoid "Nah, that's not right.."
 

Specialist terms that are unique to a subject are enclosed in single quotation marks. In such cases, periods and commas go outside the single-quote marks:

  • Good Sartre's treatment of 'being', as opposed to his treatment of 'non-being', has been thoroughly described in Kaufmann's book.
 

Quite often scare quotes are used to express irony or sarcasm:

  • Good The Serbs are closing in on the "safe haven" of GoraĹžde.
 

9     Scenarios

In some parts of our products or handbooks we put the names of imaginary people to help the sentence flow. Here's our standard list:

 

10     TM symbol

Legal symbols can be a distraction and breaks the flow of the 1st Money message.

The TM symbol shouldn't appear in the 1st Money logo, or any of the copy. All the legal stuff's covered at the bottom of 1st Money's webpages in the fineprint. E.g.:

  • Good "1st FREE+ Payroll & HR"
  • Avoid "1st Money™ FREE Payroll"
  • Avoid "1st Money FREE Payroll™"
 

11     To cap or not to cap

 

Try to not capitalize object types like: org, person, pay batch, project, etc.

 

When writing headings, avoid a capital letter at the front of each word. It seems overkill. Proper nouns deserve a capital though.

Wikipedia's got you covered on this: en.wikipedia.org/wiki/Capitalization_in_English. E.g.:

  • Good "This heading is much nicer"
  • Avoid "This Heading Has Too Many Capitals"

Also, headings shouldn't have a period (full stop) at the end.

 

If you're doing art work and want to do "ALL CAPITALS" or "all lower case" for effect ... that's great. GO FOR IT!

 

The word "FREE" should always be written in full caps if it's mentioned in the context of being a benefit to the customer. E.g.:

  • Good "Enjoy having FREE payroll."
  • Avoid "Enjoy having free payroll."
  • Avoid "Feel FREE to call us." (not a benefit to customer context)
 

For headings or sentences that start with a number, the word following should be capitalized. E.g.:

  • Good "100 Ways to solve a problem."
  • Avoid "100 ways to solve a problem."

For headings or sentences that start with a money amount, the word following SHOULDN'T be capitalized. E.g.:

  • Good "$100 is the cost."
  • Avoid "$100 Is the cost."

If it's not a full sentence, the word following SHOULDN'T be capitalized. E.g.:

  • Good "100 hours"
  • Avoid "100 Hours"
 

For headings or sentences that start with an acronym, the word following shouldn't be capitalized. E.g.:

  • Good "FBI open up!"
  • Avoid "FBI Open up!"
 

12     Wording

   

Keep text gender neutral, where possible:

  • Good "them", "their", "they"
  • Avoid "he", "she", "him", "her", "his"
 

Try to avoid prefixing product names with the word "the". E.g.:

  • Good "Next download 1st Money for Windows and..."
  • Avoid "Next download the 1st Money for Windows and..."
 

Use contractions whenever possible. Be informal. Where possible, use: I'm, they're, it'll, we're, you'll, you're, they'll, etc.

  • Good "OK"
  • Avoid "Okay"
  • Avoid "ok"
 

If something's actually simple, you don't need to say it.

Chances are, however, that whatever you're writing isn't simple ... in which case it's better explained without all the "just"s and "simply"s.

  • Avoid "All you've got to do is..."
  • Avoid "...and then simply click..."
  • Avoid "...to see it, just open..."
  • Avoid "When you see this, it basically means that..."
  • Avoid "...here you can easily see..."
  • Avoid "...it's easy to fix."

Read more at: justsimply.dev

 

If the word after the number is plural, don't put a dash.

  • Good "15-year-old teenager"
  • Good "He's 15 years old"
  • Avoid "He's 15-years old"
  • Good "She's on a five-day working week"
  • Avoid "She's working 5-days a week"
 

Because will be used by speakers of a variety of languages, only use the most common abbreviations.

Don't put a period (full stop) after unit abbreviations:

  • Good "Tue, Feb, am, pm"
  • Good "avg"
  • Avoid "avg."
  • Good "Wed, Jan 24"
  • Avoid "Wed. Jan. 24 th."

Here's some other abbreviations to avoid:

  • Avoid "1 yr"
  • Avoid "3 mths"
  • Avoid "1 wk"
  • Avoid "5 hrs"
  • Avoid "12 mins"
  • Avoid "1 sec"

Do put periods on latin abbreviations:

  • Good "i.e.", "e.g.", "etc."
  • Avoid "ie", "eg", "etc"

Ordinal suffixes have no dot, and no space, and are generally only used on dates:

  • Good "2nd of May", "3rd quarter", "first try", "third day"
  • Avoid "2nd place", "third of May", "2 nd."
 

Numbers below 11 should be written as a word, if in a sentence. E.g.:

  • Good "ten"
  • Avoid "10"
 

Keyboard shortcuts should be written with:

E.g.:

Ctrl+Alt+L

[_<?=$Z->ctrlKey?>_]+[_Alt_]+[_L_]

 
$SharedPage->metaDescriptionText = "Your description here";
$SharedPage->metaKeywordsText = "your, keywords, here";
 

Linking directly to 1st Money features helps the customer follow the documentation. E.g.:

  • Good "Go to: ProjectPeopleAdd reviewers "
  • Avoid "Go to a project then Members menu, then Reviewers."

Code:

<?=\Func\InterfaceLink::build('project', 'reviewers')?>
 

All numbered and bullet lists should start with a capital letter, and end with a period (full stop).

Why? ... When the text from lists gets pushed into 1st Money's support tools, the line breaks and other formatting gets lost.

By starting each line with a capital, and ending with a period, it helps distinguish each as a distinct item.

 

The following CAN'T be used in FAQ headings or help file names:

The following CAN be used:

   

13     Z. Conclusion

We hope you found these brand guidelines useful.

Thanks again to all our developers, artists, and partners for all your hard work.

For suggestions or clarifications, reach out through your regular 1st Money contact or email us at: hello@1st.money  

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